Holly Youde ventures into the daunting process of taking your business up to the next tier of projects in this Pro Landscaper Magazine Article.
If you have decided to grow your landscaping business and are taking on more staff and turning around more work, you are likely to get to the point where a smaller value project just isn’t feasible anymore. Nobody wants to turn away work, and lower value projects are often easier, quicker and less hassle. However, the logistics of running several smaller projects may make you realise that it’s not a great long-term business decision.
We got to a point where we found the organisation and logistics of tools and machinery, materials and staff were taking up too much energy. The minute one project was up and running, you were having to set up the next, leaving no down time. We longed for the luxurious lull you get when a project is underway, running smoothly and you can leave the team to it for a little while and take a breath.
Because of this, we took the decision to turn down projects below a certain value, unless they were an existing customer. Only you can decide what that value is, whether it is £5k, £50k or £100k, but make it suit you. Now, here’s the uncomfortable bit. Given that you are turning down the lower value work, you will need to attract higher value work instead. But how do you make the jump?
As your ideal client shifts, you need to adjust your core message appropriately. You may need to update your branding to reflect a higher value service, or review your website design and functionality. A well-executed design emulates the quality and professionalism in your core work. With this in mind, it doesn’t have to be complicated; simple is often best, clean and clear with high quality photography.
Do some research, look at websites of similar companies and try to see them from a customer point of view. What would you be looking for if you were searching for a high quality landscaper? Speak to others in the industry – there are plenty out there who have been in the same position and will be willing to share some wisdom!
Be confident in what you do, play to your strengths and don’t sell something you are not certain you can deliver. Your reputation is key to future works, especially as you pick up larger projects. If you give excellent customer service and deliver a good result, the client will not be able to help but recommend you to others – it’s a good marketing strategy!
A particular specialism is always attractive to a client, so make sure you promote what sets you apart from others. What else could you offer to make your service more valuable and desirable? Finally, one thing not to forget when pricing larger projects is to build in a contingency. Cover yourself and don’t get caught short when things don’t go exactly to plan.
Directly with the client, we constructed and installed a beach themed garden, suitable for Dementia patients
We have been working with this client for a number of years on various projects within this garden including outdoor kitchen, hot tub, Victorian kitchen garden and woodland area
A cool contemporary project on a new build property in Chester.
In this small courtyard development in Hoole, we created a cool split level space for the client who wanted a modern feel.
Directly with the client, we constructed and installed a beach themed garden, suitable for Dementia patientsRead More Large Project
We have been working with this client for a number of years on various projects within this garden including outdoor kitchen, hot tub, Victorian kitchen garden and woodland areaRead More Medium Project
A cool contemporary project on a new build property in Chester.Read More Small Project
In this small courtyard development in Hoole, we created a cool split level space for the client who wanted a modern feel.Read More Outdoor Kitchens
We are the only London Stone partner in the North of the UK, providing their products on display and the same knowledgeable and friendly customer service you expect from this forward thinking landscaping products company.
Gold Partner status meaning we are approved designers and installers of RENSON® canopies
The Horticultural Trade Association provides a vital contact for identifying and dealing with key garden industry issues and opportunities, and represents industry views to Government and is its voice in the media.
We are members of the Association of Professional Landscapers and are vetted annually to keep up to date with legislation and best practice
Trustmark is the only government endorsed scheme for almost all trades in and around the home
We are an accredited Marshalls contractor and all our projects are vetted by a Marshalls representative to ensure high standards
All our operatives are ROLO trained which was introduced to raise the standards of Health and Safety and reduce the risks and accidents throughout the industry
We are accredited with Construction Health and Safety who as an organisation, help businesses and organisations manage their Health and Safety risks and safeguard their reputation
We are members of BALI, the UK’s trade association for the landscaping sector who have a rigorous vetting procedure
We are registered with Constructionline – the UKs largest register of contractors, who vet all members to ensure they are qualified, and standards are uncompromised
Urban Landscape Design Ltd, Unit 7d, Barrowmore Enterprise Estate, Great Barrow, Chester CH3 7JA
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