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Blog

Attracting more valuable projects

February 24, 2020

Holly Youde ventures into the daunting process of taking your business up to the next tier of projects in this Pro Landscaper Magazine Article.

If you have decided to grow your landscaping business and are taking on more staff and turning around more work, you are likely to get to the point where a smaller value project just isn’t feasible anymore. Nobody wants to turn away work, and lower value projects are often easier, quicker and less hassle. However, the logistics of running several smaller projects may make you realise that it’s not a great long-term business decision.

Large Garden project in the Wirral

We got to a point where we found the organisation and logistics of tools and machinery, materials and staff were taking up too much energy. The minute one project was up and running, you were having to set up the next, leaving no down time. We longed for the luxurious lull you get when a project is underway, running smoothly and you can leave the team to it for a little while and take a breath.

Because of this, we took the decision to turn down projects below a certain value, unless they were an existing customer. Only you can decide what that value is, whether it is £5k, £50k or £100k, but make it suit you. Now, here’s the uncomfortable bit. Given that you are turning down the lower value work, you will need to attract higher value work instead. But how do you make the jump?

As your ideal client shifts, you need to adjust your core message appropriately. You may need to update your branding to reflect a higher value service, or review your website design and functionality. A well-executed design emulates the quality and professionalism in your core work. With this in mind, it doesn’t have to be complicated; simple is often best, clean and clear with high quality photography.

Outdoor Cooking Area In LymmDo some research, look at websites of similar companies and try to see them from a customer point of view. What would you be looking for if you were searching for a high quality landscaper? Speak to others in the industry – there are plenty out there who have been in the same position and will be willing to share some wisdom!

Be confident in what you do, play to your strengths and don’t sell something you are not certain you can deliver. Your reputation is key to future works, especially as you pick up larger projects. If you give excellent customer service and deliver a good result, the client will not be able to help but recommend you to others – it’s a good marketing strategy!

A particular specialism is always attractive to a client, so make sure you promote what sets you apart from others. What else could you offer to make your service more valuable and desirable? Finally, one thing not to forget when pricing larger projects is to build in a contingency. Cover yourself and don’t get caught short when things don’t go exactly to plan.

Month

    November

    • Urban Director talks work and personal life in Pro Landscaper Magazine

    August

    • Penthouse Roof Terrace – Liverpool
    • Covid-19 announcement

    July

    • Benefits of Commercial Landscaping: Draw in customers and boost sales
    • 6 Reasons To Install A Fire Pit In Your Garden

    May

    • The Renson Canopy Range
    • Why You Should Have An Outdoor Kitchen
    • Kamado Joe Ceramic Grills offer

    April

    • Urban Landscapes continue to follow government guidelines

    March

    • Urban Landscapes Covid-19 Update
    • Urban Landscapes Coronavirus Policy

    February

    • Whatever the Weather: preparing for adverse weather conditions
    • Learning to adapt
    • Attracting more valuable projects
    • The First Steps to Employing Staff
    • Don’t Forget the Plants: Soft Landscaping Design
    • Being Tech Savvy For Your Business
    • The Health Benefits of Outdoor Spaces
    • Let’s Hear it From Holly and Mark Youde
    • Our exciting partnership with London Stone
    • Growing Ranks

    June

    • Make The Right Choice: The Do’s and Dont’s of Recruitment
    • All For Show: Why Industry Shows are Good for Your Business
    • Entering Awards: The Pros and Cons of Taking Part in Industry Awards
    • When Opportunity Knocks
    • Growing Pains and Gains: Growing Your Own Business

    September

    • For Better Or Worse: Being in Business With the Other Half
    • We’re Pro Landscaper Business Award winners!

    January

    • How to create cosy outdoor living spaces for all year round
    • Basic gardening tools everybody should have
    • Planning a Dementia Friendly Garden
    • Marshalls Register Award for Best Driveway Transformation over 70m
    • A Week in the Life of a Cheshire Landscaping Company

    October

    • 42 Under 42
    • 2018 BALI Awards
    • Modern day love of Fire Pits
    • MUD SLINGING AT WORK
    • THE BENEFITS OF RECRUITING AN APPRENTICE
    • WE MUST BE MAD …!
    • WE ARE PROUD TO BE A MEMBER OF THE LANDSCAPING INSTITUTE
    • IS THERE A HOSEPIPE BAN?
    • AWARDS UPDATE JULY 2018
    • Award Winning Landscape Design
    • Commerical Landscaping, Wilmslow
    • Pro Landscaper Business Awards

    December

    • Festive Wishes
    • APL Awards
    • Commercial Landscaping, South Manchester
    • Landscaping Services, Cheshire
    • Fire Magic Outdoor Kitchen, Cheshire
    • Outdoor Living Area, Cheshire
    • Commercial Landscape Contractors, South Manchester
    • The Silver Lining
    • Flower Power
    • Compact & Bijou Outdoor Cooking
    • Outdoor Living on the Wirral
    • RHS Tatton – Show Garden
    • An unexpected guest
    • Exclusive Event 30th March 2017
    • Outdoor Living Area, South Manchester
    • Blistering Ovens
    • Pullover Power
    • Shropshire Lad
    • DoubleTree by Hilton, Chester
    • Teaching an old dog new tricks!
    • APL Membership

Categories

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    • Awards
    • Charity Work
    • Commercial
    • Events
    • Large Projects
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Our Work

  • 01
  • 02
  • 03
  • 04
  • 05
  • 06

Heathlands Care Home

Directly with the client, we constructed and installed a beach themed garden, suitable for Dementia patients

Penthouse Roof Terrace – Liverpool

Roof terrace with garden studio and different areas to enjoy, including a seaside themed area

Contemporary Garden Chester

A cool contemporary project on a new build property in Chester.

Contemporary Courtyard Chester

In this small courtyard development in Hoole, we created a cool split level space for the client who wanted a modern feel.

Urban Landscapes HQ

Urban RHS Tatton

Our Work

Commercial
Heathlands Care Home

Heathlands Care Home

Directly with the client, we constructed and installed a beach themed garden, suitable for Dementia patients

Read More
Large Project
Penthouse Roof Terrace – Liverpool

Penthouse Roof Terrace – Liverpool

Roof terrace with garden studio and different areas to enjoy, including a seaside themed area

Read More
Medium Project
Contemporary Garden Chester

Contemporary Garden Chester

A cool contemporary project on a new build property in Chester.

Read More
Small Project
Contemporary Courtyard Chester

Contemporary Courtyard Chester

In this small courtyard development in Hoole, we created a cool split level space for the client who wanted a modern feel.

Read More
Outdoor Kitchens
Urban Landscapes HQ

Urban Landscapes HQ

Read More
Outdoor Living
Urban RHS Tatton

Urban RHS Tatton

Read More
 
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